This Complex Life

Creating and Marketing Your Online Program with Marie Vakakis

One of the biggest challenges for therapists looking to expand beyond 1:1 work is deciding what kind of online program to create. If you’ve ever struggled with this question, you’re not alone!

I joined The Private Practice Academy Podcast with host Kerstin Anderson-Ridge to share my experience of transitioning from in-person therapy to online programs.

In this episode, we discuss:

  • How to decide what type of program to create
  • Why marketing should focus on what people want (not just what they need)
  • My top tips for therapists launching online programs
  • The power of cross-promotion and referrals
  • The biggest challenges of stepping into podcasting and public speaking
  • Why getting support can make all the difference (and stop you from throwing your laptop out the window!)

Links and Resources:

listen on apple podcast1600
listen on spotify

Ask Marie:

Do you have a question you’d like answered on the podcast?

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